Phase 1
Learn the business
We sit with your team and map how work actually moves through a normal week: the tools, the handoffs and the places where time quietly leaks.
We turn messy operations into clean, automated systems, built and run for you
We learn how your business actually works, then build the automations, AI agents and internal tools that take the busywork off your team.
Book a free call
Free · 45 minutes · No obligation
Book a free 45-minute strategy call
We talk through where your business gets stuck and how a custom AI solution could fix that specific problem.
Book a call1
Walk us through your workHow things run today, and where they slow down.
2
We pinpoint the bottlenecksThe problems costing your team the most time.
3
We outline your solutionA custom AI approach built for your business.
Trusted by
Not every tool fits every business. That’s where we come in.
Every business has different needs, different problems to solve and its own set of tools. Off-the-shelf software is built for the average company. We build around yours.
Your problemsYour toolsYour way of workingYour custom system
Off-the-shelf software
Built by The Automation Firm
Built for the average business
Built around how your business runs
You change your process to fit the tool
The system fits the way your team already works
Another login and another subscription
Works inside the tools you already use
Features you don’t need, gaps you do
Solves your specific bottleneck
Stays the same as you grow
Changes as your business changes
Our Approach
Built around you,
Built around you,
not a template
No template, no one-size-fits-all package. Every engagement starts with how your team works today: we find the bottlenecks, put a cost on them, then build the smallest custom fix that removes the most work.
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Phase 2
Design the fix
We put a cost on each bottleneck and design the smallest change that solves it. You get the plan in plain language before anything is built.
Phase 3
Build and launch carefully
We build around your real workflow, test it with the people who will use it, and roll it out without disrupting the rest of the business.
Phase 4
Measure and keep improving
We track what changed, in hours and errors rather than features, and keep tuning the system as your business grows.
Our Work
Systems running today
Home Care
Social content
A daily content engine for three brands
Social contentDailyposts, owner-approved
What we built
A pipeline that researches topics, writes, designs and schedules posts across three related brands. The owners approve every topic and post before anything is published.
Hospitality
Video
Property tours without an editor
VideoHands-offtours from raw footage
What we built
An engine that turns raw property footage into finished walkthrough videos, so the team no longer edits each tour by hand.
Our services
What we build
Custom systems, shaped around how your team already works.
AI Agents
Voice receptionists, chat and intake that hand off to a person when it matters.
Automation
Follow-ups, data entry and handoffs that run in the background.
CRM & Intake
One place for every lead, client and enquiry, set up the way your office works.
Dashboards & Reporting
Reports that build themselves, and alerts when something needs attention.
Custom Apps
Trackers and internal tools built around your process, not a template.
Content Engines
Social and video content produced on schedule and approved by you.
Integrations
Your existing tools connected, so nobody re-keys the same data twice.
Our Team
The people who design, build and run your systems
Founders & Engineering
Danny MorenoCo-founder
Alec RiveraCo-founder
Daniel JonusasEngineer
Advisory Board
Kyle CarriedoAdvisor · Misfit Labs
Rene PratsAdvisor · Diadem Pickleball Complexes · Player U
Edwin RiveraAdvisor · CG1 Solutions
Why Us
Why teams choose us
- We listen first. Before we suggest a tool, we ask how the work actually happens today, because most automation projects fail by starting with a product instead of the problem.
- We speak plainly. No buzzwords, no jargon: technical decisions explained so you can make informed calls about your own business.
- We don’t push technology you don’t need. If a simple form or a cleaner spreadsheet solves it, that’s what we recommend.
- We measure results. Hours saved, errors reduced, visibility improved, reported in the language of your business.
- You work with the founders. The people who scope your system are the people who build it.
We find the bottlenecks, then remove them
Each system we build takes one recurring problem off your team’s plate, so the work gets done without someone remembering to do it.
Problems
Solutions
Outcomes
Hours lost to copy-paste and reminders
Automate the routine work
Time back every week
Reports rebuilt by hand every cycle
Reports that build themselves
Decisions on current numbers
Tools that don’t talk to each other
Connect the tools you already use
No more re-keying data
Things slip through the cracks
Alerts when something needs attention
Clear owners, fewer misses
Generic AI demos that never fit
Practical AI on your own documents
AI your team actually uses
Book a Call
Let’s talk about your business
Pick a time that works for you. In 45 minutes we walk through where your business gets stuck and outline a custom AI solution for that specific problem.
- Free, with no obligation
- 45 minutes with a founder
- A clear next step for your business
Prefer email? Write to info@automationfirm.ai